Investigating membership retention : employing public relations theory to better understand relationship management
Geah Pressgrove, Robert McKeever, Brooke McKeever, and Richard Waters
| Year of publication: |
2024
|
|---|---|
| Authors: | Pressgrove, Geah ; McKeever, Robert ; McKeever, Brooke Weberling ; Waters, Richard D. |
| Subject: | behavioral intent | communicative action | Organization-public relationship | public relations | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2130497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514738