Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems
John McDonnell, Amanda Beatson and Chih-Hsuan Huang
| Year of publication: |
2011
|
|---|---|
| Authors: | McDonnell, John ; Beatson, Amanda ; Huang, Chih-hsuan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 3, p. 367-385
|
| Subject: | Franchising | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Corporate Governance | Corporate governance | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009269518