Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Mohamed A. Khashan, Mohamed M. Elsotouhy, Thamir Hamad Alasker and Mohamed A. Ghonim
| Year of publication: |
2023
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|---|---|
| Authors: | Khashan, Mohamed A. ; Elsotouhy, Mohamed M. ; Alasker, Thamir Hamad ; Ghonim, Mohamed A. |
| Subject: | Augmented reality | Behavioral intentions | Retail | Task-technology fit (TTF) | UTUAT2 | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014313072