Investigating satisfaction and loyalty of the house-owner and the tenant from dual perspectives using social exchange theory and stimulus-organism-response approach
Year of publication: |
2025
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Authors: | Md Uzir Hossain Uzir ; Ibrahim Ali Jumaan ; Siti Norida Wahab ; Amin, Mohammad Bin ; Bukari, Zakari ; Shukran, Khaled ; Ramayah T. ; Abhijit Ghosh ; Hafizah Che Hassan |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 2, Art.-No. e70027, p. 1-26
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Subject: | buying behavior | dual effect | home appliances | house-owners | loyalty | satisfaction | social exchange theory | stimulus-organism-response | tenants | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour |
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