Investigating satisfaction and loyalty of the house-owner and the tenant from dual perspectives using social exchange theory and stimulus-organism-response approach
Year of publication: |
2025
|
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Authors: | Md Uzir Hossain Uzir ; Ibrahim Ali Jumaan ; Siti Norida Wahab ; Amin, Mohammad Bin ; Bukari, Zakari ; Shukran, Khaled ; Ramayah T. ; Abhijit Ghosh ; Hafizah Che Hassan |
Subject: | buying behavior | dual effect | home appliances | house-owners | loyalty | satisfaction | social exchange theory | stimulus-organism-response | tenants | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour |
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