Investigating the accuracy of self-reports of brand usage behavior
Magda Nenycz-Thiel; Virginia Beal; Gosia Ludwichowska; Jenni Romaniuk
| Year of publication: |
2013
|
|---|---|
| Authors: | Nenycz-Thiel, Magda ; Beal, Virginia ; Ludwichowska, Gosia ; Romaniuk, Jenni |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 224-232
|
| Subject: | Markenwert | Brand equity | Kundenzufriedenheit | Customer satisfaction | Selbstevaluation | Self-assessment | Befragung | Interview | Panel | Panel study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715044