Investigating the antecedents of eco-friendly vehicle purchase intentions : an extension of the theory of planned behavior
Year of publication: |
2023
|
---|---|
Authors: | Mouloudj, Kamel ; Bouarar, Ahmed Chemseddine ; Bovsh, Luydmila Andriivna ; Zikii, Nataliya ; Kebab, Manel |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 1-16
|
Subject: | Fahrzeug | Vehicle | Öko-Produkt | Sustainable product | Kaufentscheidung | Purchase decision | Verbrauchereinstellung | Consumer attitudes |
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