Investigating the effect of customer-robot interaction experience on customer engagement behavior and co-creation value : a mixed methods study
Shujie Fang, Xiaoyun Han, Yundan Zheng and Wenqing Li
| Year of publication: |
2025
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|---|---|
| Authors: | Fang, Shujie ; Han, Xiaoyun ; Zheng, Yundan ; Li, Wenqing |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 34.2025, 3, p. 355-386
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| Subject: | customer engagement behavior | customer-robot interaction experience | mixed methods approach | Service robot | social exchange theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Austauschtheorie | Social exchange theory | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2024.2435840 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417900