Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Monica D. Hernandez; Michael S. Minor
| Year of publication: |
2011
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|---|---|
| Authors: | Hernandez, Monica D. ; Minor, Michael |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 207-217
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| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Emotion | Produktinformation | Product information | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153371