Investigating the effect of customer-generated content on performance in online platform-based experience goods market
Da Yeon Kim, Sang Yong Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Da Yeon ; Kim, Sang Yong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-13
|
| Subject: | Consumer-generated content | Online-platform based market | Experience goods | Artwork | Customer review | Topic modeling | Sentiment analysis | Erfahrungsgüter | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365055