Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews : the mediating role of reviewer crediblity
Seth Ketron
| Year of publication: |
December 2017
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| Authors: | Ketron, Seth |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 51-59
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| Subject: | Online reviews | Grammar/mechanics | Reviewer credibility | Purchase intentions | ELM | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771588