Investigating the effect of strategy formulation and implementation on performance of marketing deputy of a company
Mohammad Ali Hatefi, Mehdi Ghorbi
| Year of publication: |
2015
|
|---|---|
| Authors: | Hatefi, Mohammad Ali ; Ghorbi, Mehdi |
| Published in: |
International journal of strategic business alliances. - Genève : Inderscience Enterprises, ISSN 1756-6444, ZDB-ID 2503649-X. - Vol. 4.2015, 2/3, p. 134-151
|
| Subject: | marketing | strategic planning | hypothesis tests | strategic business | strategy formulation | strategy implementation | customer satisfaction | currency share | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573468