Investigating the effects of mailing variables and endogeneity on mailing decisions
Year of publication: |
2016
|
---|---|
Authors: | Schröder, Nadine ; Hruschka, Harald |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 250.2016, 2 (16.4.), p. 579-589
|
Subject: | (D) OR in marketing | Specification of mailings | Mixture of Dirichlet Processes | Endogeneity | Dynamic optimization | Marketing | Entscheidung | Decision | Theorie | Theory |
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