Investigating the effects of memorable experiences : an extended model of script theory
Aikaterini Manthiou, Juhee Kang, Lanlung Chiang, Liang (Rebecca) Tang
| Year of publication: |
January-April 2016
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|---|---|
| Authors: | Manthiou, Aikaterini ; Kang, Juhee ; Chiang, Lanlung ; Tang, Liang |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 362-379
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| Subject: | Script theory | recollection | experience | loyalty | Chile | theme parks | Freizeitwirtschaft | Leisure industries | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1064055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484901