Investigating the effects of product popularity and time restriction : the moderating role of consumers' goal specificity
Cheng Yi, Zhenhui (Jack) Jiang, Mi Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Yi, Cheng ; Jiang, Zhenhui ; Zhou, Mi |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 9, p. 2723-2739
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| Subject: | eye tracking | goal specificity | product approach behavior | product popularity | time restriction | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Produktivität | Productivity | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.14003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369446