Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Alexander Schnack, Malcolm J. Wright, Jonathan Elms
| Year of publication: |
2021
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|---|---|
| Authors: | Schnack, Alexander ; Wright, Malcolm J. ; Elms, Jonathan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Big five’ personality | Immersive virtual reality | Online retailing | Shopper behaviour | Online-Handel | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Einzelhandel | Retail trade | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581931