Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Year of publication: |
2021
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Authors: | Schnack, Alexander ; Wright, Malcolm J. ; Elms, Jonathan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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Subject: | Big five’ personality | Immersive virtual reality | Online retailing | Shopper behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
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