Investigating the impact of resource capabilities on customer loyalty : a structural equation approach for the UK hotels using online ratings
Usha Ramanathan and Ramakrishnan Ramanathan
| Year of publication: |
2013
|
|---|---|
| Authors: | Ramanathan, Usha ; Ramanathan, Ramakrishnan |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 5, p. 404-415
|
| Subject: | Recource capabilities | Customer loyalty | Hotel performance variables | Online guest ratings | Hotels | UK | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127928