Investigating the influence of e-word-of-mouth on e-reputation
Year of publication: |
January-March 2017
|
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Authors: | Castellano, Sylvaine ; Dutot, Vincent |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 1, p. 42-60
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Subject: | e-word-of mouth | e-reputation | tie strength | source credibility | Firmenimage | Corporate reputation | USA | United States | Informationsmanagement | Information management | Virales Marketing | Viral marketing |
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