Investigating the moderated mediation effect on customer relationship management and customer acquisition
Subhasish Das, Manit Mishra, Prasanta Kumar Mohanty
| Year of publication: |
2019
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|---|---|
| Authors: | Das, Subhasish ; Mishra, Manit ; Mohanty, Prasanta Kumar |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 2, p. 167-190
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| Subject: | customer relationship management | CRM | Gartner's CRM practices | customer acquisition | measurement model | structural model | moderated mediation | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2019.104022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253357