Investigating the quality of online advertisement : a model of evaluation criteria
Loukas K. Tsironis
| Year of publication: |
2020
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|---|---|
| Authors: | Tsironis, Loukas K. |
| Published in: |
International journal of decision sciences, risk and management : IJDSRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-7177, ZDB-ID 2515097-2. - Vol. 9.2020, 4, p. 261-284
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| Subject: | internet advertising | quality criteria | factor analysis | structural equation modelling | user requirements satisfaction | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Faktorenanalyse | Factor analysis | Qualitätsmanagement | Quality management | Werbewirkung | Advertising effects | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJDSRM.2020.114312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507888