Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Shekoofeh Maleki, Seyed Fathollah Amiri Aghdaie, Arash Shahin and Azarnoush Ansari
| Year of publication: |
2020
|
|---|---|
| Authors: | Maleki, Shekoofeh ; Aghdaie, Fathollah Amiri ; Shahin, Arash ; Ansari, Azarnoush |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 8, p. 836-855
|
| Subject: | chocolate | consumer impression | graphic design | Kansei engineering | material | Packaging | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Verpackung | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1590855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314022