Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis
Year of publication: |
2018
|
---|---|
Authors: | Nagaraj, Samala ; Singh, Sapna |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 14.2018, 3 (01.07.), p. 34-53
|
Publisher: |
IGI Global |
Subject: | Cocreate | Customer Engagement | Facebook | Online Communities | Participation | Relationship Quality | Serial Mediation | Social Media |
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