Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Jaihak Chung
| Year of publication: |
2011
|
|---|---|
| Authors: | Chung, Jaihak |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 11, p. 1183-1189
|
| Subject: | Produktentwicklung | New product development | Online-Marketing | Internet marketing | Interkulturelles Management | Cross-cultural management | Großbritannien | United Kingdom | USA | United States | Kanada | Canada | Malaysia | Singapur | Singapore |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380578