Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops
Frank Habann, Christopher Zerres and Lukas Zaworski
| Year of publication: |
2018
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|---|---|
| Authors: | Habann, Frank ; Zerres, Christopher ; Zaworski, Lukas |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 3, p. 255-269
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| Subject: | online shopping behaviour | adaptive conjoint analysis | hedonic and utilitarian goods | preference-based market segmentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Wein | Wine | Marktforschung | Market research | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918362