Investitionsgütermarketing bei Kritische-Masse-Systemen : das Beispiel Telekommunikationssysteme
Christian Speth
| Year of publication: |
2000
|
|---|---|
| Authors: | Speth, Christian |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Telekommunikationsausrüster | Telecommunications equipment industry | Leistungsbündel | Bundling strategy | Telekommunikationsgerät | Telecommunications equipment | Netzwerkökonomik | Network economics | Innovationsdiffusion | Innovation diffusion | Beschaffung | Procurement | Marketingmanagement | Marketing management | Theorie | Theory | Entscheidung unter Unsicherheit | Decision under uncertainty | Telekommunikationswirtschaft | Systemgeschäft | Investitionsgütermarketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXII, 329 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hohenheim, Univ., Diss., 1999 |
| Notes: | brosch. : DM 118.00, EUR 60.33, sfr 105.00, S 861.00 |
| ISBN: | 3-8244-7187-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001487886