Type of publication: Article
Notes:
DOI:10.1016/j.jbusres.2007.05.001
Russell-Bennett, Rebekah, McColl-Kennedy, Janet R., & Coote, Leonard V. (2007) Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), pp. 1253-1260.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE