Involving High Net Worth Individuals (HNWI) for financial services innovation
Year of publication: |
September 2016
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Authors: | De Smet, Dieter ; Mention, Anne-Laure ; Torkkeli, Marko |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 3, p. 226-239
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Subject: | customer involvement | innovation | new service development | financial services | Finanzdienstleistung | Financial services | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Finanzprodukt | Financial product | Dienstleistung | Services |
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