iPhone and apps (the brand management and marketing aspects of Apple s iPhone and associated applications software (“apps ))
| Year of publication: |
2011
|
|---|---|
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 3
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Advertising effectiveness | Advertising media | Advertising research | Brand management | Computer software | Internet marketing | Marketing communications | Marketing strategy | Mobile telephones | Product information | Strategic marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2011.05627cad.007 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011667