'Irish Home Care' : An Integrated Digital Marketing Plan & Communications Evaluation for Care Worker Recruitment

This report sets out the context for the company 'Irish Home Care' to apply contemporary marketing models to their care worker recruitment. The report discusses the marketing environment and sets out the economic and demographic circumstances leading to care worker recruitment challenges presently in the Island of Ireland. A Career Pathways approach is embedded within the application of HubSpot's Inbound Methodology to developing buyer personas and decision-making guidance for recruitment in line with the buyer's journey philosophy. The Integrated Marketing Communications component (i.e., IMC) is discussed in light of the Full Funnel Marketing framework, and a group of contemporary digital and financial KPIs are outlined as recommendations for measurement reporting and labour market sustainability review