Is a picture worth a thousand words? : an empirical study of image content and social media engagement
Year of publication: |
2020
|
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Authors: | Li, Yiyi ; Xie, Ying |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 1, p. 1-19
|
Subject: | image processing | natural language processing | social media analytics | user-generated content | visual marketing |
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