Is AI suitable to speak about morality? : consumer response to AI-generated moral appeals in the case of fair trade products
Wojciech Trzebiński, Faruk Anıl Konuk, Beata Marciniak
| Year of publication: |
2025
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|---|---|
| Authors: | Trzebiński, Wojciech ; Konuk, Faruk Anıl ; Marciniak, Beata |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115487, p. 1-26
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| Subject: | AI advice | AI anthropomorphism | belief in AI superiority | Incongruity theory | Marketing communication | Moral appeal | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Fairer Handel | Fair trade | Unternehmensethik | Business ethics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440445