Is An Advertisement Worth the Paper It's Printed on? The Impact of Premium Print Advertising on Consumer Perceptions
| Year of publication: |
2012
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| Authors: | Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 1, p. 118-128
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