Is beauty in the aisles of the retailer? : package processing in visually complex contexts
Ulrich R. Orth; Roberta C. Crouch
| Year of publication: |
2014
|
|---|---|
| Authors: | Orth, Ulrich R. ; Crouch, Roberta C. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 524-537
|
| Subject: | Attractiveness | Design | Field dependence | Fluency | Shopping goal | Visual complexity | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Visualisierung | Visualization | Ästhetik | Aesthetics | Produktgestaltung | Product design | Wahrnehmung | Perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473269