Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets?
Lianyong Xu, Zelong Wei, Paike Xie, Eric W. T. Ngai, Wengao Huang
| Year of publication: |
2025
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|---|---|
| Authors: | Xu, Lianyong ; Wei, Zelong ; Xie, Paike ; Ngai, Eric W. T. ; Huang, Wengao |
| Published in: |
International business review. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 2012947-6. - Vol. 34.2025, 4, Art.-No. 102452, p. 1-14
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| Subject: | Bottom-of-the-pyramid market | Demand environment | Demand-side view | Institutional environment | Product imitation | Schwellenländer | Emerging economies | Imitationsstrategie | Imitation strategy | Institutionenökonomik | Institutional economics | Theorie | Theory | Institutionelle Infrastruktur | Institutional infrastructure | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2025.102452 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440440