Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results
Kevin W. James, Hui James, Barry J. Babin, Janna M. Parker
| Year of publication: |
2019
|
|---|---|
| Authors: | James, Kevin W. ; James, Hui ; Babin, Barry J. ; Parker, Janna M. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 31.2019, 2, p. 137-150
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Betriebliche Finanzwirtschaft | Managerial finance | Kostenmanagement | Cost management | Dienstleistungsmarketing | Services marketing | Erhebungstechnik | Data collection method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012098710