Is deep learning a game changer for marketing analytics?
by Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
| Year of publication: |
2020
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|---|---|
| Authors: | Urban, Glen L. ; Timoshenko, Artem ; Dhillon, Paramveer ; Hauser, John R. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 61.2020, 2, p. 71-76
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012149075