Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Aaron R. Brough, James E.B. Wilkie, Jingjing Ma, Mathew S. Isaac, David Gal
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Brough, Aaron R. ; Wilkie, James E. B. ; Ma, Jingjing ; Isaac, Mathew S. ; Gal, David |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 4, p. 567-582
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| Subject: | gender identity maintenance | green marketing | environmental sustainability | stereotypes | motivated consumption | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Stereotyp | Stereotype | Öko-Produkt | Sustainable product | Nachhaltiger Konsum | Sustainable consumption | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734552