Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Year of publication: |
2021
|
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Authors: | Mazzucchelli, Alice ; Chierici, Roberto ; Di Gregorio, Angelo ; Chiacchierini, Claudio |
Published in: |
Journal of management & governance. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1572-963X, ZDB-ID 2016991-7. - Vol. 25.2021, 4, p. 1107-1144
|
Subject: | Fashion industry | Internationalization | International export performance | Social CRM | Facebook | Digital transformation | Mode | Fashion | Social Web | Social web | Export | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Internationaler Markteintritt | International market entry | Bekleidungsindustrie | Clothing industry | Welt | World | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
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