Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Praveen Aggarwal and Rajiv Vaidyanathan
| Year of publication: |
2016
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|---|---|
| Authors: | Aggarwal, Praveen ; Vaidyanathan, Rajiv |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 6, p. 408-416
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| Subject: | Acquisition utility | Font size in ads | Numeric cognition | Price promotions | Price size congruity | Transaction utility | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Betriebsgröße | Firm size | Übernahme | Takeover | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2015-1587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629285