Is innovation in pricing your next source of competitive advantage?
Andreas M. Hinterhuber and Stephan M. Liozu
| Year of publication: |
2018
|
|---|---|
| Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 11-27
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| Subject: | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Führungskräfte | Managers | Befragung | Interview | USA | United States | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713210