Is Investment in Data Analytics Always Profitable? The Case of Third‐Party‐Online‐Promotion Marketplace
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Zhe (James) ; Shivendu, Shivendu ; Wang, Peng |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 30.2021, 7 (20.03.), p. 2321-2337
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13379 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012538558