Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Ingo Knuth; Monia Kouki; Mania Strube
| Year of publication: |
2013
|
|---|---|
| Authors: | Knuth, Ingo ; Kouki, Monia ; Strube, Mania |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 10.2013, 3, p. 65-85
|
| Subject: | media selling | advertising | magazines | decision drivers | structural equation model | Printwerbung | Print advertising | Preismanagement | Pricing strategy | Zeitschrift | Magazine | Strukturgleichungsmodell | Structural equation model | Zeitschriftenverlag | Magazine publishing | Mediensektor | Media industries | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010229272