Is livestream shopping conceptually new? : a comparative literature review of livestream shopping and TV home shopping research
Chung-Wha (Chloe) Ki, Ashley Chenn, Sze Man Chong, Erin Cho
| Year of publication: |
2024
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|---|---|
| Authors: | Ki, Chung-Wha (Chloe) ; Chenn, Ashley Stevens ; Chong, Sze Man ; Cho, Erin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114504, p. 1-19
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| Subject: | and TV home shopping | Influencers in livestream | Live commerce | Live streaming commerce | Livestream shopping | Livestreaming | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549019