Is m-shopping a reasoned action? : evaluating the role of intention and perceived risk in Indian m-shopping behaviour
Anoop Kumar Gupta
| Year of publication: |
2022
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| Authors: | Gupta, Anoop Kumar |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 27.2022, 4, p. 436-465
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| Subject: | reasoned action | mobile shopping | perceived risk | neural network | structural equation modelling | SEM | intention | attitude | perceived norm | India | Indien | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Risiko | Risk | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2022.127729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316386