Is neutral really neutral? : the effects of neutral user-generated content on product sales
Tanya (Ya) Tang, Eric (Er) Fang, & Feng Wang
| Year of publication: |
2014
|
|---|---|
| Authors: | Tang, Ya ; Fang, Eric ; Wang, Feng |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 4, p. 41-58
|
| Subject: | user-generated content | mixed-neutral user-generated content | indifferent-neutral user-generated content | product sales | opportunity-motivation-ability framework | Kundenintegration | Customer integration | Social Web | Social web | Content Management | Content management | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381392