Is price a significant predictor of the churn behavior during the global pandemic? : a predictive modeling on the telecom industry
Year of publication: |
2022
|
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Authors: | Shukla, Vishal ; Prashar, Sanjeev ; Pandiya, Bhartrihari |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 4, p. 470-483
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Subject: | Churn behavior | Customer loyalty | Customer service | Discriminant analysis | Predictive modeling | Telecom service | Prognoseverfahren | Forecasting model | Telekommunikationssektor | Telecommunications industry | Kundenservice |
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