Is producing a private label counterproductive for a branded manufacturer?
Fabian Bergès and Zohra Bouamra-Mechemache
| Year of publication: |
2012
|
|---|---|
| Authors: | Bergès, Fabian ; Bouamra-Mechemache, Zohra |
| Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 39.2012, 2, p. 213-239
|
| Subject: | Agrarprodukt | Agricultural product | Markenartikel | Brand | Gattungsmarke | Generic brand | Markenführung | Brand management | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Marktstruktur | Market structure | Preistheorie | Price theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535544