Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Dianwen Wang & Zhilin Yang & Zhihua Ding
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Dianwen ; Yang, Zhilin ; Ding, Zhihua |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 106-119
|
| Subject: | New vs returning users | Purchase of virtual goods | Sociability vs interactivity | Usage in virtual world | Virtual goods | Virtual world | Virtuelle Realität | Virtual reality | Social Web | Social web | Computerspiel | Video game | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization | Electronic Commerce | E-commerce | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129487