Is social capital always "capital"? : measuring and leveraging social capital in online user communities for in-group diffusion
Tae-Hyung Pyo, Chanchal Tamrakar, Jae Young Lee, Yun Seob Choi
| Year of publication: |
2023
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|---|---|
| Authors: | Pyo, Tae-Hyung ; Tamrakar, Chanchal ; Lee, Jae Young ; Choi, Yun Seob |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-12
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| Subject: | Online user community | Social capital | New product diffusion | Compatibility with group identity | Social influence | Sozialkapital | Social Web | Social web | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281068