Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Dinesh Ramdas Pai, Siddharth Bhatt
| Year of publication: |
2023
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|---|---|
| Authors: | Pai, Dinesh Ramdas ; Bhatt, Siddharth Harshkant |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 1, p. 32-40
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| Subject: | Add-on selling | Companion selling | Cross-selling | In-store promotions | Sales | Suggestive selling | Upselling | Verbal prompting | Verkauf | Selling | Verkaufsförderung | Sales promotion | USA | United States | Einzelhandel | Retail trade | Handelskette | Retail chain | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Absatz |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00152-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250026