Is the online-offline buy-online-pickup-in-store retail strategy best among other product delivery strategies under variable lead time?
Year of publication: |
2023
|
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Authors: | Sarkar, Biswajit ; Kar, Sumi ; Basu, Kajla ; Seo, Yong Won |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
Subject: | Advertisement-based demand | Online-offline BOPS retailing | Retail management | Sustainable supply chain management | Variable lead time | Lieferkette | Supply chain | Einzelhandel | Retail trade | Handelsmanagement |
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